Crowd Sourced Hair! Jerrad Tyson
In what is believed to be a world first from Australia’s A-League, Gold Coast United Goalkeeper Jerrad Tyson has crowd sourced his hair design. The Social Media evolution has taken another step in this digisport age!!
Last week Jerrad Tyson threw out the challenge to supporters of the embattled A-League club to design his next hair do. The club got on board and ran a Facebook contest where supporters submitted their designs in the form of a picture. Possum Social built the application for Gold Coast United using Shortstack contest builder. Gold Coast United are currently battling to stay alive due to ownership struggles with the Football Federation of Australia and as such the supporters and players are running a SAVE GCU campaign.
Close to 100 entries were received in the 3 day contest and the one that was chosen was a lizard/exoskeleton inspired design by Bec Field. Laith from Barbers International at Pacific Fair was chosen to do the handy work as he is the only tracks expert on the Gold Coast. Gold Coast United have a bit of history with Lizards, former coach Miron Bleiberg famously said they player a lizard system.
The haircut gained national exposure via the Foxsports coverage and was even mentioned by Foxsports’ Adam Peacock in the 18th minute of the match. Peacock mentioned that it had been designed by a fan through a Facebook contest and that it was cut at Pacific Fair. A-League games often attract between 60 and 100 thousand viewers in the five metro areas of Australia.
Twitter and Social Media was abuzz with talk of the hair, even more so than normal! Tyson is his own barber and often has some crazy hairstyles. Tweets such as this these;
@carlymelissa_x “Tyson. Your hair is ridiculous.”
@Darrenlamb72 “Jerrad Tyson looks like he’s got a sucked mango on his head!!“
@Aleague “Interesting hairstyling from Jerrad Tyson, perhaps trying to channel Santiago Canizares with the bleach.”
Is this the way forward for professional sportspeople in the digisports age? I’m sure it won’t be the last time we see promotions like this. Social Media has changed the way athletes interact with their fans forever.
Please sign the petition at www.savegcu.com